100 Prompts for Generating Marketing Ideas and Strategies

How to never stare at a blank page again when planning your next campaign

Marketing teams often don’t struggle with lack of creativity—they struggle with lack of structure. The right prompt at the right time can unlock ideas for campaigns, content, offers, and positioning that you wouldn’t have thought of otherwise.

This article gives you 100 carefully structured prompts you can use with yourself, your team, or AI tools to generate fresh marketing ideas and actionable strategies. They’re grouped by theme so you can quickly jump to what you need.

Use them in:

Brainstorming sessions
Strategic planning meetings
Content calendar creation
Product launches and rebrands
Email, social, and ad campaign ideation

Customer & Audience Insight Prompts
Positioning, Differentiation & Brand Story
Content Marketing & Blogging
Social Media & Community-Building
Email Marketing & Nurture Sequences
Paid Ads & Conversion Strategy
Product Launches & Campaign Concepts
Retention, Loyalty & Referral Programs
SEO, Website & Funnel Optimization
Data, Experimentation & Growth Loops
Collaboration, Partnerships & PR
Strategic Planning & Big-Picture Thinking
FAQs

1. Customer & Audience Insight Prompts

If you don’t understand your audience deeply, your marketing becomes guesswork. Use these prompts to uncover motivations, fears, objections, and use cases.

Prompts 1–10: Understand your ideal customer

“Describe my ideal customer in vivid detail: their day, frustrations, goals, and what ‘success’ looks like for them.”
“List the top 20 problems my ideal customer is actively trying to solve right now related to [your niche].”
“What are 15 questions my ideal customer would type into a search engine before buying a solution like mine?”
“Explain the emotional triggers that would push my ideal customer from ‘interested’ to ‘ready to buy’.”
“List 10 common misunderstandings or myths my audience believes about [your product category or niche].”
“Write 10 short customer ‘mini-stories’ that show when and why someone would decide to use my product/service.”
“What are 10 signs that someone is not a good fit for my offer, and what should I do with those leads instead?”
“Map the full customer journey from first discovering my brand to becoming a repeat buyer and advocate.”
“List 15 phrases and exact words my audience uses when they complain about the problem I solve.”
“Identify 10 ‘jobs to be done’ that my product/service accomplishes from the customer’s point of view.”

“Whoever understands the customer best, wins.” – Often attributed to leading marketers and growth experts

2. Positioning, Differentiation & Brand Story

Clear positioning makes marketing easier. These prompts help you define why you’re different and why that matters.

Prompts 11–20: Clarify your unique place in the market

“Explain in one sentence why a customer should choose my brand instead of the top three competitors.”
“Write three different positioning statements for my brand: one premium, one budget-friendly, and one innovation-focused.”
“List 15 ways I can differentiate my product/service without lowering my prices.”
“Rewrite my current value proposition so a 12-year-old can understand exactly what I do and why it’s valuable.”
“Turn my brand story into a compelling ‘origin story’ that could be told in under two minutes on video.”
“Create three alternative brand narratives that align with different customer values (e.g., speed, reliability, sustainability, simplicity).”
“List 10 proof points (case studies, metrics, testimonials, milestones) that would make my claims more credible.”
“Rewrite my brand promise in a way that feels bold, specific, and slightly provocative without being unrealistic.”
“Identify 10 industry clichés my competitors use and suggest fresh alternatives my brand can own.”
“Describe how my brand would talk, behave, and make decisions if it were a real person at a dinner party.”

3. Content Marketing & Blogging

Content is often the engine of modern marketing. Use these prompts to fill your editorial calendar with high-value ideas.

Prompts 21–35: Blog posts, guides, and educational content

“Generate 30 blog post titles that answer my audience’s most common questions about [topic].”
“Outline a comprehensive ‘ultimate guide’ to [core topic], including all major sections and subtopics.”
“List 20 evergreen content ideas that will still be relevant to my audience 2–3 years from now.”
“Convert my most frequently asked customer questions into a series of blog or article ideas.”
“Turn one of my successful blog posts into a content ‘hub’ with at least 10 related supporting article ideas.”
“Suggest 15 content ideas that compare options (A vs B, tools, methods) to help readers make buying decisions.”
“Create a 90-day editorial calendar with 2 posts per week focused on [desired keyword cluster].”
“Propose 10 data-driven or research-style article ideas that would attract backlinks and shares.”
“List 15 lead-magnet ideas (checklists, templates, mini-guides) that could be attached to my existing posts.”
“Turn my product features into 10 educational topics that teach ‘how to’ instead of just ‘what it does’.”
“Suggest 10 story-driven content ideas that highlight real customer experiences and transformations.”
“Create 10 content repurposing ideas to turn one long article into multiple formats (short posts, graphics, emails, etc.).”
“Draft 10 controversial or contrarian angles I can safely take in my niche to spark discussion (without damaging trust).”
“Identify 10 seasonal or event-based content ideas tied to my industry’s yearly cycles or relevant events.”
“Propose a series of 5 interconnected blog posts that lead naturally to my main offer.”

4. Social Media & Community-Building

Social platforms are powerful if you show up with intention instead of random posts. These prompts help create engagement-focused ideas.

Prompts 36–45: Social content and community strategies

“Generate 30 social media post ideas that educate, not just promote, my product/service.”
“List 20 questions I can ask my audience on social to spark genuine conversation and insights.”
“Create a 14-day social media content series that leads to a soft pitch of my main offer at the end.”
“Propose 10 short-form video ideas (reels, stories, shorts) that demonstrate my product in action.”
“List 15 user-generated content ideas and contests to encourage customers to share their experience.”
“Suggest 10 community-building initiatives (challenges, live Q&A, small groups) around my brand.”
“Draft 10 social media hooks/opening lines that would stop my ideal customer from scrolling.”
“Turn my top 5 blog posts into 20 bite-sized social posts with unique angles and calls to action.”
“Suggest 10 ways to reintroduce my brand to new followers who don’t know my backstory yet.”
“Design a weekly ‘signature series’ (e.g., ‘Marketing Monday Tips’) with 12 episode ideas.”

5. Email Marketing & Nurture Sequences

Email remains one of the highest-ROI channels when used well. These prompts help you build sequences that move subscribers towards a decision.

Prompts 46–55: List-building and nurturing ideas

“Draft a 7-email nurture sequence that takes a new subscriber from problem-aware to solution-aware to ready to buy.”
“Brainstorm 15 subject lines that would make my ideal subscribers curious enough to open.”
“Suggest 10 different lead magnet concepts tailored to specific segments of my audience.”
“Map a re-engagement email sequence for inactive subscribers, including 5 email ideas and offers.”
“Create 10 email content ideas that deliver standalone value without selling anything directly.”
“List 10 ways to ethically and clearly highlight urgency and scarcity in my launch emails.”
“Transform one of my core blog posts into a 5-part educational email mini-course.”
“Suggest 10 ways to personalize my emails beyond just using the subscriber’s first name.”
“Draft 5 ‘win-back’ email concepts to reach out to past customers who haven’t bought in a while.”
“Create 8 email ideas for a post-purchase sequence designed to increase product adoption and satisfaction.”

6. Paid Ads & Conversion Strategy

Paid traffic without strategy is just an expensive experiment. Use these prompts to create stronger offers and angles.

Prompts 56–65: Ad angles, offers, and optimization

“Generate 10 unique angles for a paid ad campaign promoting my main offer.”
“Write 10 different short ad headlines emphasizing different benefits of my product/service.”
“Propose 8 ethical ‘entry offers’ (tripwires, low-ticket offers) that lead naturally to my core product.”
“List 10 ways to increase the perceived value of my offer without discounting the price.”
“Suggest 5 ad creatives concepts each for image, carousel, and short video formats.”
“Brainstorm 10 retargeting campaign ideas for people who visited but didn’t convert.”
“Explain 10 common objections my prospects have and how to address them in ad copy.”
“Suggest 7 landing page layout concepts optimized for conversions for my main campaign.”
“Brainstorm 10 A/B test ideas for my landing page (headlines, CTAs, visuals, layout, social proof).”
“List 10 micro-conversions (small steps) I can optimize for before asking for the final purchase.”

“An ad is only as strong as the offer behind it.” – Paraphrased from classic direct-response principles

7. Product Launches & Campaign Concepts

Launching isn’t just announcing; it’s building anticipation, momentum, and follow-through.

Prompts 66–75: Launch and campaign ideation

“Outline a 4-week launch plan (pre-launch, launch, and post-launch) for my new product.”
“Generate 10 ‘big idea’ campaign concepts that tie my product to a memorable theme or story.”
“List 12 teaser content ideas to build curiosity before my launch date.”
“Suggest 8 ways to turn my launch into a live, interactive experience (webinars, live streams, AMAs).”
“Design 7 launch milestones I can celebrate publicly to build social proof and momentum.”
“Brainstorm 10 limited-time bonuses or add-ons that increase launch appeal.”
“Map a launch email and social content combo for a 5-day ‘open cart’ period.”
“List 10 specific metrics I should track during my launch and how to respond if they’re underperforming.”
“Suggest 8 post-launch content ideas to keep the conversation going, even after the main promotion ends.”
“Turn customer feedback during the launch into 10 future content or product improvement ideas.”

8. Retention, Loyalty & Referral Programs

New customers are expensive to acquire. These prompts help you keep and grow the ones you already have.

Prompts 76–82: Keep customers engaged and referring

“List 15 ways to add more value to existing customers within 30 days, without building a new product.”
“Suggest 10 simple loyalty or VIP program ideas for my best customers.”
“Create 8 referral program concepts that reward both the referrer and the new customer.”
“Draft 10 ideas to regularly collect testimonials and success stories in a way that feels natural.”
“Suggest 7 surprise-and-delight tactics to turn satisfied customers into vocal advocates.”
“Map a 6-month retention plan with touchpoints (email, content, check-ins) for new customers.”
“List 10 reasons customers might quietly stop using my product and how I can proactively address each.”

9. SEO, Website & Funnel Optimization

Your website is often where the decision is made. These prompts help you refine the journey.

Prompts 83–88: Visibility and conversion on owned channels

“Generate 30 SEO blog topics grouped into clusters around my primary keywords.”
“Suggest 10 improvements to my homepage messaging to make it clearer and more persuasive.”
“List 10 opportunities to add or improve calls to action across my website.”
“Draft a simple 3-step main funnel for my business (entry point, value step, core offer).”
“Propose 10 lead capture ideas (pop-ups, inline forms, content upgrades) that respect user experience.”
“Create 8 FAQ ideas for my product pages that directly address buying hesitations.”

10. Data, Experimentation & Growth Loops

Marketing becomes powerful when you treat it like a system instead of one-off actions.

Prompts 89–93: Data-driven growth and experimentation

“List 15 simple experiments I can run in the next 60 days to improve conversions or engagement.”
“Suggest 10 key marketing metrics I should track regularly, and what each one tells me.”
“Design 5 feedback loops where customer behavior or input directly informs new marketing content.”
“Propose 7 ways to reuse my best-performing content across different channels.”
“Create a monthly review ritual with 10 questions to evaluate what’s working and what’s not in my marketing.”

11. Collaboration, Partnerships & PR

You don’t have to grow alone. Partnerships can accelerate reach and credibility.

Prompts 94–97: Leverage other audiences

“List 20 potential collaboration or partnership ideas with complementary brands, creators, or communities.”
“Suggest 10 guest content opportunities (guest posts, podcast appearances, co-hosted sessions) in my niche.”
“Draft 5 campaign concepts that involve co-creating something valuable with another brand.”
“Propose 10 story angles about my brand that could interest journalists, bloggers, or niche publications.”

12. Strategic Planning & Big-Picture Thinking

Zooming out helps you ensure that all your activities serve a coherent strategy.

Prompts 98–100: High-level strategy and prioritization

“Design a 12-month marketing roadmap with quarterly themes and main goals for each quarter.”
“List 20 marketing actions I’m currently doing and categorize them as: double down, optimize, or stop.”
“Imagine my brand 3 years from now: what 10 marketing moves would I need to make this year to get there?”

“Strategy is choosing what not to do.” – Michael Porter

Use these last prompts regularly to ensure your marketing ideas aren’t just creative—but also aligned and sustainable.

Example Table: How to Use These Prompts in Practice

Goal	Use These Prompt Ranges	Example Action
Plan a new content calendar	21–35, 83	Generate 30 topics, then cluster them into weekly themes.
Improve lead nurturing	46–55	Build a 7-email sequence for new subscribers.
Prepare a product launch	66–75, 71, 73	Create a 4-week plan plus launch bonuses and KPIs.
Boost customer retention	76–82	Design a 6-month post-purchase engagement plan.
Refine brand positioning	11–20	Rewrite your value proposition and key brand stories.

FAQs

1. How often should I use these prompts?
You can use them:

Weekly for content and campaign ideation
Monthly for reviews and optimization
Quarterly or annually for strategic planning and launches

The key is consistency—revisiting and reusing them keeps your ideas fresh.

2. Can I use these prompts with AI tools?
Yes. These prompts are designed to work well with AI tools or human brainstorming. You can:

Paste them into your AI assistant one at a time
Modify them by adding your niche, target audience, or product details
Combine multiple prompts into a single strategic session

3. How do I avoid getting overwhelmed by so many ideas?
After each ideation session:

Prioritize ideas by impact and effort.
Pick 3–5 ideas for the next 30 days.
Park the rest in an “idea backlog” document.
Execution beats having a perfect list of possibilities.

Conclusion: Turn Prompts into Progress

Prompts on their own don’t grow your business—action does. But having a structured set of questions and angles like these can dramatically shorten the distance between “I don’t know what to do” and “I have a clear, testable plan.”

Use this list as: